Visual+Literacy

My interpretation of the visual message is that it is trying to convey to us how much meat we as Americans consume. I'm unclear whether or not the visual message is attempting to persuade people to not eat fast food, or just protein in general. I felt it was a bit confusing because the last thing it says seems to have nothing to do with fast food, or chicken in general. In terms of the PAT model, I think the visual message definitely uses tools such as different colors and fonts. It also uses space and depth well as it spaces out each individual message and uses pictures of various sizes in conjunction with the messages. As far as the (A)ction part of the message, I could tell that there was varying contrast between each message, and that the delivery of each part was the same, so the use of repetition was there. I'm not sure if by using different alignment and proximity within the message would create a different effect, or portray the message in a different way. The (P)erception part of the message to me was a bit confusing. I felt they had good proximity, similarity, and contiguity but I wasn’t sure where the experience, closure, hierarchy, and figure/ground components fit within the message. I think in order to improve the visual message, they should make it more clear exactly what they are attempting to get across with this message. I felt that there was a lack of continuity within the message, and that by making it more fluid that the message would come across stronger.